Please note that our website and other digital platforms may contain links to third party websites / digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each and every other website / digital platform that you visit.
Data Protection Officer
Shepherd’s Auctions Ltd
Bealey Industrial Estate
Information we collect and what we use it for
All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation
we receive from other organisations, for example, our partners.
In broad terms, we use your data for the following purposes:
• to administer and provide products and services you request or have expressed an interest in
• to enable us to administer any competitions or other offers/promotions which you enter into
• to communicate with you in the event that any products or services you have requested are unavailable
• for fraud screening and prevention purposes
• for record keeping purposes
• to carry out market research so that we can improve the products and services we offer
• to track your activity on our digital platforms
• to create an individual profile for you so that we can understand and respect your preferences
• to personalise and improve your experience on our digital platforms
• to personalise and/ tailor any communications that we may send you
• for profiling purposes to enable us to personalise and/or tailor any marketing communications that you may consent to receive from us
When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a record of your name, address, delivery address, email address, telephone number and payment card details.
When you sign up with us for an online account, register to receive marketing communications from us (and partners), enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our digital platforms, provide products and services you request from us, and carry out profiling and market research.
When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our customers use our digital platforms to enable us create better content and more relevant communications:
how you have reached our digital platform and the internet protocol (IP) address you have use
your browser type, versions and plug-ins, and your operating system
your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information
which videos you have watched and for how long
what content you like or share
which adverts you saw and responded to
which pop up or push messages you might have seen and responded to
your subscription status
information collected in any forms you complete
We may also infer your country of location from the IP address you have used to access our digital platforms and we may analyse which marketing activity led to your taking specific action on our digital platforms.
News, offers and opportunities from us and our and partners (which we provide only with your consent)
We want you to be the first to know about new stock, competitions and auction news. If you haven’t already signed up to receive these exciting benefits please click here. You can unsubscribe clicking here, by emailing us at , or by writing to us at the address above. Please note, if you don’t choose to receive this information, we will be unable to keep you informed of new services, products or special offers that may interest you and our ability to inform you of ticketing opportunities may be affected.
We may also participate in Facebook's ‘Custom Audience’ service from time to time. This service enables Shepherd’s Auctions Ltd to display to you personalised advertisements when you visit Facebook’s social media platforms. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing clicking here, by emailing us at , or by writing to us at the address above.
Disclosure of your information
In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.
We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms, and to search engine and analytics providers.
We may share your data with third parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our, terms and conditions of sale or other contractual rights, (c) to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity, (d) where such disclosure is necessary to protect the safety or security of any persons, and/or (e) otherwise as permitted under applicable law.
We may share your data with our carefully selected partners (as may change from time to time). but we will only do this if you have consented to receive marketing relating to partners or if one of the conditions in the paragraph above applies.
In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected.
In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.
Security of information
We take the security of your personal information seriously. We have security procedures in place to protect our paper based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.
Where a password is required to access certain areas of our digital platforms, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.
We may monitor or record telephone calls for security purposes and to improve the quality of services that we provide to you.
Please note that for your safety and security, CCTV is in operation in all of our premises which are open to the public.
More about your information - your rights
You may correct or update your personal information at any time by emailing us a or by changing your profile on our website. Please include your name, address, and email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.
We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the above address. You have the right to receive a copy of the personal information that we hold about you. Please write to us at the address above if you wish to exercise this right.
Where to make a complaint
If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office at the following address:
Information Commissioner's Office
You can also contact the Information Commissioner’s Office using their online form: https://ico.org.uk/global/contact-us/email/